The Real Comparison

HomeAdvisor vs Your Own Website: Which Gets You More Customers?

One is a platform you rent. The other is an asset you own. Here's the real comparison most contractors never see.

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12-Month Side-by-Side

The Full Comparison: Renting vs Owning

Every metric that matters, over 12 months. These are example numbers using typical lead prices and close rates, not guaranteed results — SEO depends on your market and competition.

Metric
HomeAdvisor
Your Own Website + BrickByClick
Monthly cost
$1,000/mo (lead fees)
$599/mo (Growth plan)
Total spent (12 months)
$12,000
$7,188
Leads received
240 (20/mo)
~240 (ramping 5/mo to 40+/mo)
Leads shared with competitors
All 240
ZERO
Close rate
15%
50% average
Customers acquired
36
~120
Cost per customer
$333
$60
Revenue (at $750 avg job)
$27,000
$90,000
ROI
2.25x
12.5x
What you own after 12 months
NOTHING
Website, rankings, 100+ citations, reviews, domain authority
What happens when you stop paying
Leads stop immediately
Website and rankings continue generating leads

In this example: 120 customers vs 36 customers. $60/customer vs $333/customer. And you own the asset forever.

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The Turning Point

The Crossover Point: When Owning Beats Renting

HomeAdvisor has an early advantage. Then the compounding effect of SEO takes over.

MONTH 1-2

HomeAdvisor delivers more leads

Your website is new, SEO is building. HomeAdvisor gives you 20 shared leads/mo immediately. Your website generates 5-8. This is the only window where HomeAdvisor wins.

MONTH 3-4

Your website starts ranking

Organic leads begin flowing — every one exclusive. 15-20 exclusive leads with 45% close rate means you're already closing more jobs than HomeAdvisor's 20 shared leads at 15%.

MONTH 5-6

Crossover

Your website generates more CLOSED jobs than HomeAdvisor because 50% close rate on exclusive leads beats 15% on shared leads. 25 leads at 50% = 12 jobs vs 20 leads at 15% = 3 jobs.

MONTH 7-12

No contest

25-40+ exclusive leads/mo vs 20 shared leads/mo. You're closing 12-22 jobs/mo vs 3. And you own the asset. The gap widens every single month.

The Ownership Advantage

What "Owning" Actually Means

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    Your website is YOUR domain, YOUR content, YOUR rankings. Not a listing on someone else's platform. When customers search for your services, they find your brand — not a marketplace.
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    Google rankings compound. A page that ranks #3 today can rank #1 in 6 months with consistent SEO. Every month you invest makes the next month more valuable.
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    Reviews on YOUR Google Business Profile build your brand — not HomeAdvisor's star rating. Customers see YOUR reputation, YOUR photos, YOUR response history.
  • ✓
    If you cancel BrickByClick, your website doesn't disappear. Your rankings don't vanish. Your content stays. You own it all. Try canceling HomeAdvisor and keeping your leads.
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    HomeAdvisor gives you leads. BrickByClick gives you a lead generation ASSET. One is a monthly expense. The other is an investment that compounds and appreciates over time.
Transparent Pricing

Simple Plans. Real Infrastructure.

No setup fees. No contracts. Cancel anytime.

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Front Office

The AI receptionist and the CRM that runs the job and collects the money

$399 /mo
  • AI receptionist, 500 minutes a month
  • CRM: contacts, pipeline, calendar, inbox
  • Estimates, invoices and online payments
  • Crew app: My day, time clock, work orders, Get paid
  • Automatic follow-ups and review requests by email
  • Website, 10+ pages, hosting and SSL
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Adds local SEO
More calls

Growth

Front Office, plus the local marketing that brings in more calls

$599 /mo
  • Everything in Front Office
  • Local SEO and on-page optimization
  • Google Business Profile setup and management
  • 25 citations and 1 blog post a month
  • Email campaigns
  • Monthly strategy call
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Everything

Total Growth

Everything we do, with more AI minutes and a dedicated account manager

$999 /mo
  • Everything in Growth
  • AI receptionist, 1,000 minutes a month
  • 2 blog posts a month
  • Backlink building
  • Unlimited website pages
  • Dedicated account manager and priority support
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Common Questions

HomeAdvisor vs Website FAQ

Is having my own website really better than HomeAdvisor?
Over time, yes. HomeAdvisor gives you shared leads at $250-500/customer that stop when you stop paying. Your own website generates exclusive leads that compound over time, and you own the entire asset.
How long does it take for a website to outperform HomeAdvisor?
SEO usually takes several months to build, and every market is different. The key is close rates — exclusive leads tend to close better than shared ones because you're not competing with 3-4 other companies, so you need fewer leads to close more jobs.
What if I already have a website that doesn't get leads?
Most contractor websites don't generate leads because they weren't built for SEO. BrickByClick builds your website specifically to rank — proper title tags, service pages for every offering, local keyword optimization, citation building, and ongoing content. It's not just a website, it's a lead generation system.
Make the Switch

Stop Renting a Platform. Start Owning an Asset.

Your own website, your own rankings, your own leads — and you own everything. No contracts, no setup fees.

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Or call us directly: +1 (888) 533-5784