The Real Comparison

HomeAdvisor vs Your Own Website: Which Gets You More Customers?

One is a platform you rent. The other is an asset you own. Here's the real comparison most contractors never see.

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12-Month Side-by-Side

The Full Comparison: Renting vs Owning

Every metric that matters, over 12 months. The numbers tell the whole story.

Metric
HomeAdvisor
Your Own Website + BrickByClick
Monthly cost
$1,000/mo (lead fees)
$599/mo (Automation plan)
Total spent (12 months)
$12,000
$7,188
Leads received
240 (20/mo)
~240 (ramping 5/mo to 40+/mo)
Leads shared with competitors
All 240
ZERO
Close rate
15%
50% average
Customers acquired
36
~120
Cost per customer
$333
$60
Revenue (at $750 avg job)
$27,000
$90,000
ROI
2.25x
12.5x
What you own after 12 months
NOTHING
Website, rankings, 100+ citations, reviews, domain authority
What happens when you stop paying
Leads stop immediately
Website and rankings continue generating leads

12.5x ROI vs 2.25x ROI. 120 customers vs 36 customers. $60/customer vs $333/customer. And you own the asset forever.

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The Turning Point

The Crossover Point: When Owning Beats Renting

HomeAdvisor has an early advantage. Then the compounding effect of SEO takes over.

MONTH 1-2

HomeAdvisor delivers more leads

Your website is new, SEO is building. HomeAdvisor gives you 20 shared leads/mo immediately. Your website generates 5-8. This is the only window where HomeAdvisor wins.

MONTH 3-4

Your website starts ranking

Organic leads begin flowing — every one exclusive. 15-20 exclusive leads with 45% close rate means you're already closing more jobs than HomeAdvisor's 20 shared leads at 15%.

MONTH 5-6

Crossover

Your website generates more CLOSED jobs than HomeAdvisor because 50% close rate on exclusive leads beats 15% on shared leads. 25 leads at 50% = 12 jobs vs 20 leads at 15% = 3 jobs.

MONTH 7-12

No contest

25-40+ exclusive leads/mo vs 20 shared leads/mo. You're closing 12-22 jobs/mo vs 3. And you own the asset. The gap widens every single month.

The Ownership Advantage

What "Owning" Actually Means

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    Your website is YOUR domain, YOUR content, YOUR rankings. Not a listing on someone else's platform. When customers search for your services, they find your brand — not a marketplace.
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    Google rankings compound. A page that ranks #3 today can rank #1 in 6 months with consistent SEO. Every month you invest makes the next month more valuable.
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    Reviews on YOUR Google Business Profile build your brand — not HomeAdvisor's star rating. Customers see YOUR reputation, YOUR photos, YOUR response history.
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    If you cancel BrickByClick, your website doesn't disappear. Your rankings don't vanish. Your content stays. You own it all. Try canceling HomeAdvisor and keeping your leads.
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    HomeAdvisor gives you leads. BrickByClick gives you a lead generation ASSET. One is a monthly expense. The other is an investment that compounds and appreciates over time.
Transparent Pricing

Simple Plans. Real Infrastructure.

No setup fees. No contracts. Cancel anytime.

Starter

Blueprint

Your online foundation done right

$399 /mo
  • 10+ page custom website
  • Premium hosting + SSL
  • On-page SEO optimization
  • Google Business Profile setup
  • 25 foundational citations
  • 1 monthly blog post
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Most Popular
Most Popular

Automation

AI agents + SEO on autopilot

$599 /mo
  • Everything in Blueprint
  • AI Virtual Receptionist
  • Review generation automation
  • CRM + Email/SMS campaigns
  • Strategic backlink building
  • Monthly strategy calls
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Enterprise

Total Growth

The complete system — website, SEO, AI, CRM, and dedicated account manager

$999 /mo
  • Everything in Automation
  • Multiple AI agents
  • Unlimited website pages
  • Security suite + monitoring
  • Dedicated account manager
  • Priority support
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Common Questions

HomeAdvisor vs Website FAQ

Is having my own website really better than HomeAdvisor?
After month 4, yes — dramatically. HomeAdvisor gives you shared leads at $250-500/customer that stop when you stop paying. Your own website generates exclusive leads at $60/customer that compound over time. After 12 months, you've acquired 3x more customers at 1/5th the cost, and you own the entire asset.
How long does it take for a website to outperform HomeAdvisor?
Most BrickByClick clients see their website matching HomeAdvisor's closed-job volume by month 4-5, and exceeding it by month 6. The key is close rates — exclusive leads close at 40-60% vs 15% on shared leads, so you need fewer leads to close more jobs.
What if I already have a website that doesn't get leads?
Most contractor websites don't generate leads because they weren't built for SEO. BrickByClick builds your website specifically to rank — proper title tags, service pages for every offering, local keyword optimization, citation building, and ongoing content. It's not just a website, it's a lead generation system.
Make the Switch

Stop Renting a Platform. Start Owning an Asset.

Your own website, your own rankings, your own leads. 12.5x ROI, 120 customers in 12 months, and you own everything. No contracts, no setup fees.

Get Your Own Website

Or call us directly: +1 (888) 533-5784