AI search (GEO)
Easy for AI to recommend.
People ask ChatGPT and other AI assistants things like “who can fix a leaking water heater near me?” The answer comes from what the assistant can find about local businesses on the web. GEO, short for generative engine optimization, makes sure what it finds about yours is clear, accurate and the same everywhere.
- Add-on, sold separately
- Price: ask on your demo
- No guarantees, no tricks
How AI assistants find a local business
There's no list to sign up for, and nobody controls what they say. Here's what they go on.
They search the web
Many assistants look things up while they answer. They read what's on websites, Google Business Profiles, directories and review sites right now.
They remember what they've read
They also answer from what they learned from the web before, so what's been said about you for a while counts too.
Clear and consistent is easier to use
Specific facts that match from site to site are easier for them to repeat than vague or conflicting ones: who you are, what you do, where, your hours and what customers say.
What we do
Make the facts about your business clear, true and the same everywhere an assistant might look. Nothing hidden, nothing written only for machines.
Website
Answers on your website
Service pages that say what you do, where you work and how it goes, and an FAQ that answers what customers really ask, in plain words.
Structured data
Facts spelled out for software
Labels in your website's code, often called schema markup, that state your name, address, phone, hours, services and service area without anyone having to guess.
Your Google Business Profile
Complete and accurate: categories, services, hours, service area, description and photos. More on Business Profiles.
Listings
Details that match
The same name, address, phone and website across directories, so every listing clearly describes the same business. More on citations.
Reviews
Reviews that say something
Recent reviews that describe the work help. Review requests by email are in every plan. We never write or buy reviews.
The rule
Nothing fake
No hidden text for AI, no fake reviews, no pages stuffed for machines. Everything we add is true and useful to your customers too.
Structured data
What “spelled out for software” looks like
Your website already says these things in sentences. Structured data says them again in a fixed format that search engines and other software read the same way every time. Visitors never see it.
{
"@type": "Plumber",
"name": "Ace Plumbing",
"telephone": "+1-217-555-0142",
"address": {
"streetAddress": "400 Main St",
"addressLocality": "Springfield",
"addressRegion": "IL"
},
"openingHours": "Mo-Fr 07:00-18:00",
"areaServed": "Springfield, IL"
}What GEO isn't
Plenty of people sell AI search with big numbers attached. Here's the honest version.
Not a guarantee
AI answers change from question to question, person to person and day to day. Nobody can promise you'll be recommended, and we don't.
Not separate from SEO
The same accurate, useful information helps in Google search and in AI answers. On Growth or Total Growth, part of this work is already in your plan; we'll tell you on your demo what the add-on adds for you.
Not your own AI
Your AI receptionist and website chatbot answer from your own information. GEO is about other companies' assistants, like ChatGPT.
Add-on
Sold separately from the plans
Price: ask on your demo
AI search builds on things every plan already has, like your website and review requests, and on the local marketing in Growth and Total Growth: local SEO, your Google Business Profile and citations.
Tell us on your demo which plan you're on or considering, and we'll tell you what the add-on would cover and what it costs.
What we need from you
- Your services, the area you serve, and starting prices if you share them
- The questions customers ask most, with your answers
- Your business name, address, phone and hours, exactly as you want them shown
- Access to your website, or let us build one (it's included in every plan)
- Access to your Google Business Profile
- Photos of real jobs
- What sets you apart that's true and checkable: licenses, warranties, years in business
Questions
What is GEO?
Is it different from SEO?
Can you guarantee ChatGPT will recommend my business?
How do I check what AI says about my business?
How long does it take?
How much does it cost?
Is this the same as the AI that answers my calls?
Ask us on a demo
Fifteen minutes. We'll show you the receptionist and the CRM, and tell you what the AI search add-on would cover and cost for your business.