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Add-on

Custom automation

When there's a workflow your plan doesn't cover, we build it for you, around how you already work. Tell us the process: what starts it, who's involved, where it breaks down. We scope it, build it, test it with you and, if you want, keep it running. It's an add-on, priced by the project.

  • From $500 a workflow
  • Nothing to pay until you agree to the scope

Pricing

Custom doesn't mean mystery pricing. Every build starts with a scope and a price, and you don't pay anything until you agree to it.

One automation

Single workflow

$500+one-time build
  • One workflow, designed and built for you
  • Delivered in 1–2 weeks
  • 30 days of adjustments
  • Optional management: $99 a month

Multi-workflow build

Full system

$1,500+one-time build
  • 3–5 connected workflows
  • CRM and pipeline setup
  • Delivered in 2–3 weeks
  • Optional management: $199 a month

Ongoing

Managed automation

$299USD / month
  • All your workflows monitored 24/7
  • Unlimited adjustments
  • New workflow builds at 50% off
  • A performance report every month

Prices in US dollars. The “+” means the final price depends on the scope. You get the price before you pay anything.

Custom automation is an add-on, separate from the monthly plans.


How a project works

You describe it. We build it. No software for you to learn and nothing to maintain.

  1. 01 · A call

    Walk us through the process

    What starts it, who's involved, which tools you use, and where it breaks down today. We map the workflow with you and pick what to automate first.

  2. 02 · Before you pay

    You get a scope and a price

    What it will do, what it won't, how long it takes and what it costs. Nothing to pay until you agree to it.

  3. 03 · 1–3 weeks

    We build it, you test it

    A single workflow takes 1–2 weeks, a full system 2–3. You try it on your real work, and we adjust it until it's right.

  4. 04 · After launch

    It runs

    No upkeep from you. With management, we watch it, handle updates and change it as your business changes. Without it, you still get 30 days of adjustments on a single workflow.

The kind of thing we build

Examples for local service businesses, not a menu: every build is scoped with you. If you can describe the steps, we can usually automate them.

Leads from other inboxes

Lead emails from a quote site or a directory, added to your pipeline as new leads instead of sitting in an inbox.

Seasonal reminders

Spring and fall tune-ups, gutter cleaning before winter: an email to the right customers at the right time of year.

Supplier orders

When a customer accepts an estimate, the materials list goes to your supplier by email, ready to order.

A sheet for your bookkeeper

Every Monday, last week's paid invoices and recorded payments in a spreadsheet, emailed to whoever does your books.

Permit and inspection checklists

When a job moves into a stage like Permit Phase, the office gets the checklist and a reminder to follow up.

Subcontractor paperwork

Before a new sub's first job, an email asking for their insurance certificate and tax form, with reminders until it's in.

What we build with

  • Email sequences
  • Calendar booking
  • Documents filled in from your data
  • Stripe payments
  • Reports on a schedule
  • Tasks routed to the right person
  • If-this-then-that rules
  • Connections to software you already use
  • AI voice and chat
Coming soon

Text messaging, waiting on carrier approval. Until then, automations work by email, in your CRM and through your AI receptionist.

What we need from you

  • The process as it runs today, step by step
  • Who's involved, and who should be told what
  • The tools and software you use for it now
  • Examples of the emails, forms or documents you send today
  • Roughly how often it happens and how long it takes
  • What “done right” looks like to you

Questions

Do I need a custom build?
Often not. Quote follow-ups, review requests, yearly reminders, lead alerts, daily and weekly summaries, online booking and online payments are already in every plan. On the discovery call we'll tell you if what you need is already there.
What does it cost?
A single workflow starts at $500 and a full system of 3 to 5 connected workflows at $1,500, both one-time build fees. Managed automation is $299 a month. The final price depends on the scope, and you have it before you pay anything.
How long does a build take?
A single workflow is delivered in 1 to 2 weeks. A full system takes 2 to 3 weeks. You test it before it's done, and we adjust it until it's right.
What happens after it's built?
A single workflow comes with 30 days of adjustments. After that, management is optional: $99 a month for a single workflow, $199 a month for a full system, or managed automation at $299 a month for all your workflows, with unlimited adjustments and a monthly report.
Can you connect it to software I already use?
Often, if that software lets other tools connect to it. Tell us what you use on the discovery call and we'll check before we quote.
Can it send text messages?
Not yet. Text messaging is waiting on carrier approval and is coming soon. Until then, automations use email, your CRM and your AI receptionist.

Tell us what's eating your time

Fifteen minutes. Walk us through the process, and we'll tell you whether your plan already covers it or what a custom build would take.