Stop Paying $50/Lead for Customers Your Competitor Also Got
HomeAdvisor and Angi sell the same lead to 3-4 contractors simultaneously. You're not buying a customer — you're buying a chance at a customer. There's a better way.
How the Shared Lead Model Really Works
Here's what happens every time you buy a HomeAdvisor lead — step by step.
The Homeowner Submits a Request
A homeowner submits a request on HomeAdvisor (now Angi). HomeAdvisor sells that request to 3-4 contractors in the area for $15-100 each depending on the trade.
Everyone Gets the Same Lead
Each contractor gets the same name, phone number, and project description at the same time. The homeowner's phone rings 4 times in 5 minutes.
The Race to the Bottom Begins
The contractor who answers fastest or bids lowest usually wins. This creates a race-to-the-bottom on both response time AND pricing.
HomeAdvisor Wins. You Probably Don't.
HomeAdvisor makes $60-400 from a single lead (4 contractors × $15-100). The homeowner picks one. Three contractors paid for nothing.
Zero Brand Building
You have no brand presence, no website visit, no relationship. The customer doesn't even remember your company name — they remember "the guy from HomeAdvisor."
The Real Math: Shared vs Exclusive
Side-by-side economics over 12 months. The numbers speak for themselves.
The math is clear. $7,188 for 90+ customers vs $12,000 for 42 customers — and you own the asset forever.
Why This Model Benefits HomeAdvisor, Not You
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HomeAdvisor's incentive is to sell each lead to as many contractors as possible. More buyers = more revenue per lead. Their entire business model depends on you competing with other contractors for the same customer.
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Your close rate is intentionally low. If you closed 100% of leads, HomeAdvisor would lose 3 other paying customers per lead. Low close rates are a feature of their model, not a bug.
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Lead prices increase as more contractors compete in your area. HomeAdvisor has raised prices 40%+ since 2020. More competition in your market means you pay more for the same shared leads.
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You're building HomeAdvisor's brand and platform value. Every dollar you spend makes their business more valuable — not yours. Your marketing budget grows their company while yours stays in the same place.
The Alternative: Own Your Online Presence
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Your own website ranks in Google. Customers find YOU, not a marketplace. Your brand, your content, your reputation — all working for you 24/7.
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AI receptionist answers every call in under 1 second with your real pricing and availability. No missed calls, no voicemail, no lost leads.
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Every lead is 100% exclusive. No other contractor even knows the customer exists. No bidding wars, no race to the bottom.
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SEO compounds over time. Month 1 costs more per lead than HomeAdvisor. By month 6, it costs less. By month 12, it costs 1/5th. The longer you run it, the cheaper it gets.
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You own the asset. Cancel BrickByClick and your website, content, and rankings don't disappear. You keep everything. Try that with HomeAdvisor.
What You Get with BrickByClick
Everything you need to grow your business — in one platform, one login, one monthly price.
AI Receptionist
Answers every call 24/7 with your real pricing, services, and availability. Trained on your business data through RAG vectorization.
Custom Website
10+ page website built for your industry — SEO-optimized, mobile-responsive, and designed to convert visitors into leads. Included free.
Full SEO + GEO
On-page optimization, technical SEO, citation building, backlinks, GBP management, and AI search optimization. Get found on Google and ChatGPT.
CRM & Pipeline
Full CRM with lead scoring, pipeline stages, and automated nurture sequences. Every interaction logged — calls, texts, emails, bookings.
Review Automation
Automated SMS review requests timed after every completed job. Direct links to Google Business Profile. Build your reputation on autopilot.
Email & SMS Automation
Personalized follow-up sequences, appointment reminders, quote follow-ups, and re-engagement campaigns — all triggered automatically.
Simple Plans. Real Infrastructure.
No setup fees. No contracts. Cancel anytime.
Blueprint
Your online foundation done right
- 10+ page custom website
- Premium hosting + SSL
- On-page SEO optimization
- Google Business Profile setup
- 25 foundational citations
- 1 monthly blog post
Automation
AI agents + SEO on autopilot
- Everything in Blueprint
- AI Virtual Receptionist
- Review generation automation
- CRM + Email/SMS campaigns
- Strategic backlink building
- Monthly strategy calls
Total Growth
The complete system — website, SEO, AI, CRM, and dedicated account manager
- Everything in Automation
- Multiple AI agents
- Unlimited website pages
- Security suite + monitoring
- Dedicated account manager
- Priority support
HomeAdvisor Leads FAQ
Stop Renting Leads. Start Owning Them.
Get AI receptionist, custom website, full SEO, CRM, and automated marketing — all in one platform. No contracts, no setup fees.
Or call us directly: +1 (888) 533-5784